Privacy Policy

Data Processing:

Groovalo Ltd (17-19 St Georges St, Norwich, NR3 1AB) is responsible for data processing, and can be contacted regarding data protection at

Personal information we collect:

Through this website, you will be able to subscribe to Groovalo. When subscribing, we ask for information such as your name, billing and shipping address, telephone number, email address, and payment information (including card number). You can also join our mailing list, and through doing so we will ask for your name and email address.

Your Groovalo account will allow you to change information through using your username and password of your choice. By having an account, you authorise Groovalo to store your name and email address. If you choose to, you may also include your telephone number, payment information (including card number), and shipping and billing addresses. By doing so you give Groovalo authorisation to store this information until you change or delete it, which you can do from the ‘my account’ section of our website.

Like most websites, we use automatic data collection technology when you visit our website to record information that identifies your device, to track your use of our site, and to collect certain basic information about your browsing habits. This information includes information about your operating system, your IP address, browser type and language, referring and exit pages and URLs, keywords, date and time, amount of time spent on particular pages, what section of a website you visit, and similar information concerning your use of the site and the service.

Our website uses cookies to collect information. Cookies are small data files which are placed on your device as you browse our website. They are used to ‘remember’ when your device accesses our website. They allow us to remember whether you are logged in to the site and what you have subscribed to. Cookies are essential for the effective operation of our website and to help you subscribe to our service. They are also used to tailor the products and services offered and advertised to you on other websites.

We will also store “pixels”, another electronic file used to record information about how you browse our website.

How we use your personal information:

We will use your name, billing and shipping address, telephone number, email address, and payment information (including card number) to process your subscription, keep you up to date, and deliver to you. If you join our mailing list, we may use your name and email address to communicate with you about our services and promotions. We may also use your information to show you promotional messages from our partners.

After you have placed your order, you will need to make payment. In order to process your payment, we use Shopify Payments as a third party payment processor and a fraud gateway to ensure that your order is not fraudulent. Shopify Payments collects, uses and processes your information, including payment information, in accordance with their privacy policies. You can access their privacy policy via the following link:

Additional uses of your information may include other communications with you and screening our orders for potential risk or fraud. We will also use your information to advertise related products and services if you have selected the preferences to enable this.

We use the device information to improve and optimise our website, and to help us screen for potential risk and fraud (in particular, your IP address).

Third party services:

Your data will be securely passed on to third party services who have a direct role in the processing and fulfilment of your order.

Facebook - We utilise Facebook for advertising purposes, which includes remarketing through the use of cookies (as mentioned above). We do not use personally identifiable data through this service:

Mailchimp - We use Mailchimp as our email provider:

Bold App - A Shopify App used to offer the most relevant products to you during your online shopping experience on our website:

Referral Candy - A peer-to-peer referral system, which customers can join post purchase in order to refer friends for a specified reward:

How long will your data will be kept for:

Once your data has been obtained, we will keep your information until you request it to be deleted, or we delete it ourselves as and when we no longer need it.

International Transfers:

Some of our third party service providers (listed above) are based outside the European Economic Area (EEA) so their processing of your personal data will involve a transfer of data outside the EEA. Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring safeguards.

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.

Data security:

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered, or disclosed. In addition, we limit access to your personal data to employees and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

In the unlikely event of a breach, we will notify you and any applicable regulator where we are legally required to do so.

Your legal rights:

Under specific circumstances, you have the right to request the following:

  • Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
  • Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
  • Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing, where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request. 
  • Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
  • Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it. 
  • Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you. 
  • Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. It may take us longer than a month if your request is particularly complex or you have made a number of requests. We will notify you if this is the case.

Changes to our privacy policy

We reserve the right to make changes to our privacy policy, for example, for legal reasons or to reflect changes in our services.

Privacy policy contact

For more information about our privacy practices, or if you have a question, or if you want to make a complaint, contact us by email ( or by post (17-19 St Georges St, Norwich, NR3 1AB).